How To Drive Traffic To Your Business And Generate Leads Using SEO
Do you want to drive traffic and generate leads for your business? This guide will show you how you can do that using SEO.
Using SEO can be a bit overwhelming at first as it requires you learning a list of digital marketing strategies. This guide covers how you can use SEO to drive traffic to your business and generate leads.
WHAT IS SEO?
Is a set of processes aimed at improving your web page visibility on the search engine result pages (SERPs) to get more organic search traffic to your website by fulfilling users' search needs in terms of relevance, content quality and user experience.
- Crawling- Discovers new content. The content can be webpages, PDFs, images, videos or anything that can be linked to. When crawlers get to a web page, they gather information about that page and follow links to other pages. Then they report back what they find to Google.
- Indexing-If crawlers find unique content, they add it to the huge database of discovered URLs, also known as the ‘search index’.
- Ranking. Once the URLs are in the database, the ranking process begins. For each search query, Google has to try to organize the results from most relevant to least relevant.
So, in order for your website to show up on the first page of Google, you have to provide relevant answers to what people search for.
IMPORTANCE OF SEO
SOME SEO TERMS AND THEIR MEANING
DOMAIN AUTHORITY: refers to how well a whole domain will rank on search engine results. The greater your DA, the more likely you are to have strong traffic and high rank.
BACKLINKS: Backlinks are links from other websites that point to your website.
META DESCRIPTION: A meta description follows a title tag in terms of description of a page. It is a sentence or two that describes briefly what that page or website contains.
SERPs: SERPs stands for Search Engine Result Pages.
TRAFFIC: The amount of visits to your website.
CONTENTS: Words, images, videos, or sounds (or any combination thereof) that convey information that is meant to be distributed to and consumed by an audience. Search engines want to reward content that is useful, informative, valuable, credible, unique, and engaging with better traffic and visibility.
RANKING: is the actual order of search results in the SERP sorted from the most relevant (quality results) to less relevant down the page.
GUEST POSTING: It is the practice of writing and publishing an article on someone else's website.
KEYWORD DIFFICULTY: Is a metric that predicts how difficult it will be to rank for a specific keyword.
THE 5 STAGE SEO PROCESSES:
Build Domain Authority: Use guest blogging and partnership to build domain authority.
Keyword Research: Finding the right keywords is one of the most important steps in SEO. Combine competitive and less competitive keywords and also prioritize long detailed keywords.
Write Keywords Optimized Content: Never write contents that is not keywords optimized. For your content to be found you have to use relevant keywords in both your titles and main content because users search with keywords.
Distribution and Internal Linking: Practice internal linking by linking your content to each other. Add links of new content to higher authority pages of your website.
Measure Metrics: You need to know if you're in the right direction or not with the goals you've set. Build Domain Authority: Use guest blogging and partnership to build domain .
FINAL THOUGHTS
If you want to bring in more traffic to your website, SEO is non-negotiable. Learning SEO fundamentals is just the first step in building SEO knowledge. Start applying what you learned and grow your audience.
Without a doubt, you will learn a lot along the way. Do remember that SEO takes time to yield results. You won’t see many changes after 2-3 weeks of implementing your SEO efforts. But if you keep on doing it, and review your progress once every few weeks, you will see results!
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