Using Copy Writing As a Marketing Strategy



I have always been interested in sales and brand marketing, but never had the right opportunity to break into the industry. That was until I discovered Side Hustle, an edutech organization that offered courses on various skills, including copywriting.

What is copywriting all about?

Let me tell you all about it!

Copywriting is an art of writing compelling and persuasive marketing materials that prompt the audience to take a specific action. As a copywriter, you can make good money by developing content for businesses, organizations, and websites.


So I enrolled in the copywriting course offered by Side Hustle, and I was immediately blown away by the quality and depth of the training. I learned everything from the basics of copywriting to advanced techniques for crafting powerful and persuasive messaging.

My newfound knowledge gave me the confidence to seek out work in the sales and brand marketing industry. Soon enough, I landed a remote job for a startup company that was looking to expand its customer base and increase its brand awareness.

Armed with my copywriting skills, I set to work creating compelling marketing campaigns that resonated with the company's target audience. I crafted powerful email blasts, engaging social media posts, and persuasive blog articles that drove traffic to the company's website and increased its sales.

The results of my efforts were impressive. The company's revenue increased by over 40% in just 2 months, and its brand visibility soared thanks to my copywriting prowess.

My breakthrough in the world of sales and brand marketing didn't go unnoticed, either. Word of my exceptional skills spread quickly, and soon enough, I was being solicited for work by other companies in need of a talented copywriter.

Thanks to the skills I learned through Side Hustle, I had become a sought-after asset in the business world. My hard work and dedication had paid off, and I was well on my way to achieving my dreams of making a name for myself in sales and brand marketing.



In less than 6 months my story changed, I was no longer begging for 2k, I now earn in dollars with just my phone and at my pace. 

3. Build a portfolio

Here's a breakdown of how to earn with copywriting and how to get started;


1. Understand the basics of copywriting.

First things first, you need to have a basic understanding of copywriting. There are several online resources that can help you learn the art of writing persuasive and compelling copy. You also need to be familiar with the various types of copywriting services such as web copywriting, email marketing, sales copy, social media copy, and advertisement copy.


2. Develop your writing skills.

Copywriting requires good writing skills, including proper grammar, punctuation, and syntax. It would help if you practiced writing regularly to develop your writing skills, honing your understanding of brevity and the art of hooking readers in.


Your portfolio should showcase your writing capabilities; it should also demonstrate that you have the capability of writing in a specific niche. You can create a portfolio by offering your writing services to friends, family members, or small businesses for minimal or no fees. You can also volunteer to write for non-profit organizations to showcase your writing skills.


4. Find work

There are several channels through which you can find copywriting work, including freelancing platforms, job boards, or social media job groups. You can also pitch to businesses directly or ask acquaintances if they know of any opportunities. Networking with other copywriters in the industry can also help you find jobs.


5. Build lasting relationships with clients

Once you've secured copywriting work, build a lasting relationship with clients to secure repeat business. Always follow up with clients and always ensure you deliver high-quality, compelling copy on time.



With some practice, a portfolio, and a job-finding strategy, you can earn $100 as a copywriter in just 2 weeks.  I can show you how in just very easy steps and I'll hold your hands till you land your first client.


If this is you comment "READY" below, I'll be more than willing and happy to help you get started.


Don't forget to like this article and leave a comment.

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Comments

Digital Marketing said…
Thanks for the information
April 20, 2023 at 5:12 AM
Okanlawon joel said…
Good job and keep it up
April 20, 2023 at 12:12 PM
Tosin Assists said…
Wow. Jumping in. "Ready"
April 20, 2023 at 12:36 PM
Anonymous said…
Thanks for sharing this piece
April 20, 2023 at 12:40 PM
Wonuwealth said…
This article just reminded of the copywriting course I paid for 😩
April 20, 2023 at 12:46 PM
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