Using Humour as an Effective Marketing Strategy-With Examples



Have you ever noticed how some of the most memorable adverts are the ones that make you laugh?

 Humor is one of the  powerful tool that marketers have been using for decades to grab our attention and make us remember their products or services. But why is humor such an effective marketing strategy? For starters, it's a great way to connect with your audience on an emotional level. 

In this post, we'll explore some of the best examples of humor in marketing, from classic TV ads to viral social media campaigns. So, whether you're a marketer looking to inject some humor into your campaigns or just a curious consumer interested in why some ads make you laugh, this post is for you.



Marketing strategies are constantly evolving to keep up with changing consumer preferences and the latest technological advancements. In 2023, businesses have to be creative and dynamic in their approach to stand out from the competition. While many aspects of marketing have been discussed and analyzed to exhaustion, there is one area that is rarely talked about – the power of humor.

  •  The first  important thing is  to know your audience.
  • What kind of humor will resonate with your audience.
  • What are their pain points and
  • How can you use humor to address them?


Humor is a universal language that can cut across cultural and linguistic barriers. When done correctly, it can make a brand stand out, create a lasting impression on consumers, and boost sales. In this article, we’ll explore the rarely talked about aspect of humor in marketing, and how popular brands are leveraging it to their advantage.

One of Wendy's tweets throwing jabs at Macdonald's, Source:Web

First up, let’s talk about Wendy’s, the fast-food chain that has been serving up burgers since 1969. In recent years, Wendy’s has gained a reputation for its witty social media presence, using humor to engage with its customers and poke fun at its competitors. One of its most famous tweets, which went viral, was in response to a user who asked how Wendy’s beef was so fresh. The brand replied with “our beef is never frozen because we ain’t about that freezer burn life”, sparking a hilarious exchange of tweets and garnering attention from all corners of the internet. Wendy’s approach to humor is not only entertaining, but it also positions the brand as approachable and relatable to its target audience.

Another brand that has leveraged humor in its marketing strategy is Dollar Shave Club. The subscription-based service offers razors and other grooming products to men for a low monthly fee. Its marketing strategy, however, is anything but low-key.

One of Dollar Shave Club Advert, Source:Web

 In 2012, the brand released a now-famous YouTube ad that featured its founder, Michael Dubin, delivering a hilarious pitch for its razors. The ad went viral, amassing millions of views and earning the brand a legion of loyal customers. Dollar Shave Club’s use of humor was unconventional and bold, but it paid off by setting the brand apart from its more traditional competitors.

So why exactly does humor work so well in marketing?

Source:Replash app

According to psychologists, humor has the power to elicit positive emotions, which can help to create a more positive perception of the brand. When we laugh, we feel happy, relaxed, and more open to new ideas. This can make us more receptive to the message that the advertiser is trying to convey.

If you're a business looking to incorporate humor into your marketing strategy, there are a few things to keep in mind-

It's very important to keep the humor appropriate and relevant. While edgy or controversial humor can be effective in some cases, it's important to consider the potential risks and backlash before going down that road.

In conclusion, humor is a powerful tool that can take a marketing strategy to the next level. By using humor, brands can make themselves more relatable, memorable, and appealing to their target audience.

Don't forget to like this article and leave a comment.

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Comments

The Pen said…
Absolutely beautiful write up
April 20, 2023 at 12:43 PM
Kiti said…
Very Detailed.....
April 20, 2023 at 1:50 PM
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