The Single Most Important Thing You Need To Do To Triple Your Sales in Content Marketing.



Emeka has been making massive sales since he started his business in 2019 and it has been a smooth ride for him. Although there have been times when sales aren't as much as expected, he has been able to patch things up and still remain in business.

Fast forward to June 2022, sales are gradually decreasing in Emeka's business so much so that he struggles to pay his employees at the end of the month let alone make profit. By August of that same year, Emeka decided to try something different by reaching out to his friend Ruth who is a digital marketer.

During his first meeting with Ruth, he was made to understand that his customers, leads, and audience members want valuable content from his business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. 

There is a marketing strategy that can help attract, engage with, and delight your target markets. By honing in on effectively on this marketing strategy, you can do just that - and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more says Ruth.


Emeka gave in to the advise of his friend by embracing the marketing strategy in all it's entirety and by first quarter of 2023, sales has tripled in his business and he has employed two more staffs

If you are like Emeka and you are tired of little or no sales in your business, continue reading.

The single most important thing you need to do to triple your sales is CONTENT MARKETING 

Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this post, I’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going.

Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

However, content marketing is not just publishing a thin piece of content and hoping people will find it. It’s about purposefully tailoring your pages, videos, eBooks, and posts to your target audience so that they find you the inbound way rather than the outbound way.

Importance of content marketing 

  • Educate your leads and prospects about the products and services you offer
  • Boost conversions
  •   Build relationships between your customers and business that result in increased loyalty
  • Show your audience how your products and services solve their challenges

  • Create a sense of community around your brand
  • Online content marketing 
  • Social media content marketing
  •  Podcast Content marketing 
  • Infographic content marketing 
  • Video content marketing 
  • Blog content marketing 
  • Paid ad content marketing 
  • Set SMART goals.
  • Determine your KPIs.
  • Choose your content channels.

  • Decide on the type of content.
  • Set a budget.
  • Create and distribute the content.
  • Analyze and measure results.


Traits of Effective Content Marketing Strategies

  1. Provides value beyond your product offering

  2. Targets reader's specific buying journey stage

  3. Demonstrates a consistent brand voice and image 

  4. Is timely and engaging 


In summary, with effective content marketing, you can reach your target audience and increase conversions. There are several ways to market with content to boost revenue, grow your brand awareness and recognition, and build relationships with your prospects and customers. And don't forget to extract more value from every piece of content you create.

To get started, determine which type of content works best for your business and audience, and develop a content marketing strategy to begin boosting your bottom line today.


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Comments

Okanlawon joel said…
Very informative and educative way to improve business income and expansion
April 26, 2023 at 11:44 PM
Anonymous said…
Wow, quite Educational. Thank you
April 27, 2023 at 12:29 AM
Anonymous said…
nice one, so much useful
information
April 27, 2023 at 12:39 AM
Anonymous said…
Nice one so much information
April 27, 2023 at 12:46 AM
Anonymous said…
Very insightful
April 27, 2023 at 1:00 AM
Unknown said…
Niceee 🔥🔥
April 27, 2023 at 1:30 AM
Tosin Assists said…
Thanks for the information
April 27, 2023 at 1:30 AM
Anonymous said…
Insightful write-up.
April 27, 2023 at 1:58 AM
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