Visual marketing is the technique of conveying information and messages using visual aids such as images, videos, infographics, and graphics. It is an effective method of communicating with an audience in a way that is easy to understand and memorable. The use of visual content can help create an emotional connection with the viewer, leading to increased engagement and a higher likelihood of conversion. In this blogpost, we will discuss the importance of visual marketing and provide examples of brands that have successfully utilized visual content in their marketing strategies. Why is Visual Marketing Important? Visual marketing does not only make content attractive, engaging and easy to remember, but it is also an efficient way of communicating complex information. In the digital age, where the average user attention span has dropped, visual content is an effective way of capturing and retaining the audience's attention. Visual content can help businesses to- 1. Increase brand awa...

Storytelling is a tool that has been used since man came into existence for passing down tales of the legends, noteworthy events, cultures and traditions. The art of Storytelling was often used by the King’s advisers and the men of wisdom in various parts of the world to properly paint an issue that needs to be addressed and reinforce the possible consequences without seeming condescending or attract the wrath of the king. Kings in the time past had the power to order for the head of their subjects on a spike if it pleases them. A wrong comment could lead to one’s last breath.  “ There were two men in a certain town. One was rich, and one was poor. The poor man owned nothing but one little lamb he had bought. He raised that little lamb, and it grew up with his children. It ate from the man’s own plate and drank from his cup. He cuddled it in his arms like a baby daughter. One day, a guest arrived at the home of the rich man. But instead of killing an animal from his own flock or ...

Influencer Marketing doesn't just involve celebrities . Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting. WHO IS AN INFLUENCER? Influencer can be defined as being someone who has:  the power to affect the purchasing decision of others because of his or her authority, knowledge, position or relationship with his or her following in a distinct niche , with whom he or she actively engages.  Partnering with influencers gives you direct access to a segment of prospects that need and want to buy your products. It's more than liking a post or sharing images. Think of influencers marketing as a loyal customer recommending your brand to thousands of their closest friends. These influencers are found on popular social media platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn etc. TYPES OF INFLUENCERS  Mega influencers: 1M+ followers Macro influencers: 100k - 1M followers Micro influencers: 10 - 100k fol...

Emeka has been making massive sales since he started his business in 2019 and it has been a smooth ride for him. Although there have been times when sales aren't as much as expected, he has been able to patch things up and still remain in business. Fast forward to June 2022, sales are gradually decreasing in Emeka's business so much so that he struggles to pay his employees at the end of the month let alone make profit. By August of that same year, Emeka decided to try something different by reaching out to his friend Ruth who is a digital marketer. During his first meeting with Ruth, he was made to understand that his customers, leads, and audience members want valuable content from his business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive.  There is a marketing strategy that can help attract, engage with, and delight your target markets. By honing in on effectively on this marketing strategy, you can do just...

Affiliate marketing can be a great way to earn passive income, but it can also require a significant investment of time and money. If you're looking to start affiliate marketing without breaking the bank, this step-by-step guide will show you how to get started for free. What Is Affiliate Marketing? If you are hearing about this profitable business opportunity, let us define the term Affiliate Marketing so you are not confused about it. Affiliate marketing is a process of promoting other people's or company's products and earning a commission for every sale made through your unique affiliate link. It is a win-win situation for both parties involved as the company gains more customers, and you earn a commission for your efforts. Here's how you can start affiliate marketing for free. 1. Choose a Niche and Find Affiliate Programs The first step in starting affiliate marketing for free is to choose a niche that you're passionate about and find affiliate programs that...

  As a business owner trying to increase awareness for my brand was so hard and difficult because I did not know how to generate awareness my brand needs to improve, so I believe we learn everyday and i came across a Side Hustle Internship program where I applied for Digital Marketing And Content Creation class which gave me more insight on how to increase more awareness and drive more sales for my brand through “Email Marketing”. And I will be sharing most of the things I learnt and implemented in my business to reach out to my customers and increase sales. Using Email Marketing in Sales and Brand Marketing. Email marketing has become an increasingly popular tool for businesses to use in their sales and brand marketing efforts. With the rise of digital communication and the ease of access to email, companies are finding that email marketing can be an effective way to reach out to customers and drive sales.  Email marketing can also be used to build brand awareness and streng...

  What is branding and how did it evolve? Branding is the process of creating a notion or image about a business, it's goods or services in mind of the public in a way that would foster brand recognition and identity in a way that would not just sell but also shed light on the mission and vision of a brand. Branding has evolved significantly over the years and is not restricted to humans and their products and services. It has evolved from people marking their goods and livestock with symbols to slave owners burning symbols into the skin of their bond servants. Animals also have their own form of branding, known as territoriality. They assert their claim over an area by spraying urine, leaving droppings, or rubbing their scent glands around the territories’ borders not only to claim ownership but also to reinforce the fact that it’s separate from other areas and is not to be encroached by other animals. Branding was first used to imprint a master's mark on slaves in ancient Eg...